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    Digitale Gesundheitskommunikation

    Zwischen Meinungsbildung und Manipulation

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    Author(s)
    Pundt, Johanne
    Scherenberg, Viviane
    Collection
    AG Universitätsverlage
    Language
    German
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    Abstract
    With the sharp rise in information and communication systems in the health sector, the importance of digital health communication is increasing: patient care should be individualized, personal responsibility strengthened and the patient better integrated into the care processes. But digitization is also associated with many open questions: Is the vision of optimized health an opportunity or a nightmare for the transparent person? Do the numerous digital prevention offers increase health literacy or are they manipulation in the guise of education? Since a successful digital change process is characterized by sensitivity and a sense of responsibility on all sides, ethical, quality-related, data protection and target group-specific aspects of digital health communication are discussed from different perspectives in this book. The textbook offers a forward-looking insight into the topic and shows how digitization can be used profitably for all parties involved and is therefore just as suitable for practitioners as it is for students and lecturers at universities. With prefaces by Prof. Dr. Heinz Lohmann and Prof. Dr. Horst Opaschowski!
     
    Mit dem starken Anstieg an Informations- und Kommunikationssystemen im Gesundheitswesen steigt die Bedeutung der digitalen Gesundheitskommunikation: Die Patientenversorgung soll individualisiert, die Eigenverantwortung gestärkt und der Patient besser in die Versorgungsprozesse integriert werden. Doch die Digitalisierung ist auch mit vielen offenen Fragen verbunden: Ist die Vision der optimierten Gesundheit Chance oder Albtraum des gläsernen Menschen? Steigern die zahlreichen digitalen Präventionsangebote die Gesundheitskompetenz oder sind sie Manipulation im Gewand der Aufklärung? Da sich ein gelungener digitaler Wandlungsprozess durch Sensibilität und Verantwortungsbewusstsein auf allen Seiten auszeichnet, werden in diesem Buch ethische, qualitätsbezogene, datenschutzrechtliche und zielgruppenspezifische Aspekte der digitalen Gesundheitskommunikation aus verschiedenen Perspektiven diskutiert. Das Fachbuch bietet einen zukunftsweisenden Einblick ins Thema und zeigt, wie die Digitalisierung gewinnbringend für alle Beteiligten genutzt werden kann und ist daher für Praktiker genauso geeignet wie für Studierende und Lehrende an Hochschulen. Mit Vorworten von Prof. Dr. Heinz Lohmann und Prof. Dr. Horst Opaschowski!
     
    URI
    https://library.oapen.org/handle/20.500.12657/46615
    Keywords
    digitale Gesundheitskommunikation; Digitalisierung; Datenschutz; gesundheitsinformationen; Bewertungsportale; Textbook
    ISBN
    9783943001648
    Publisher
    APOLLON University Press
    Publisher website
    https://www.apollon-hochschulverlag.de/
    Publication date and place
    2018
    Series
    Themenband, 5
    Classification
    Digital and information technologies: social and ethical aspects
    Pages
    372
    Rights
    https://creativecommons.org/licenses/by/4.0/
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    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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