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dc.contributor.authorPasquier, Martial
dc.contributor.authorVilleneuve, Jean-Patrick
dc.date.accessioned2021-02-12T16:16:22Z
dc.date.available2021-02-12T16:16:22Z
dc.date.issued2018
dc.identifierONIX_20210212_9781317222613_11
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/46734
dc.description.abstractThis updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
dc.languageEnglish
dc.relation.ispartofseriesRoutledge Masters in Public Management
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Managementen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJP Business communication and presentationen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketingen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relationsen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJV Ownership and organization of enterprises::KJVX Non-profitmaking organizationsen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCP Political economyen_US
dc.subject.classificationthema EDItEUR::J Society and Social Sciences::JP Politics and government::JPP Public administrationen_US
dc.subject.classificationthema EDItEUR::J Society and Social Sciences::JP Politics and government::JPQ Central / national / federal government::JPQB Central / national / federal government policiesen_US
dc.subject.othercommunication ethics
dc.subject.othercommunication models
dc.subject.othercommunication strategies
dc.subject.othercommunication theory
dc.subject.otherco-branding
dc.subject.othercrisis communication
dc.subject.otherJean-Patrick Villeneuve
dc.subject.othermarketing instruments
dc.subject.othernon-profit management
dc.subject.otherpublic administration
dc.subject.otherpublic communication
dc.subject.otherpublic management
dc.subject.otherpublic marketing
dc.subject.otherpublic sector marketing
dc.subject.otherpublic-private partnerships
dc.subject.othersocial marketing
dc.titleMarketing Management and Communications in the Public Sector
dc.typebook
oapen.identifier.doi10.4324/9781315622309
oapen.relation.isPublishedByd86614f7-ab0b-42bf-a3b7-053fda9617b2
oapen.imprintRoutledge
oapen.pages274


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