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    Der Offenbacher Ansatz

    Zur Theorie der Produktsprache

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    Contributor(s)
    Schwer, Thilo (editor)
    Vöckler, Kai (editor)
    Language
    German
    Show full item record
    Abstract
    Die Theorie der Produktsprache stellte einen Paradigmenwechsel in der Designtheorie dar. An der Hochschule für Gestaltung (HfG) Offenbach in den 1970er und 1980er Jahren entwickelt, erweiterte sie das funktionalistische Verständnis von Produkten hinsichtlich ihrer Zeichenhaftigkeit und Bedeutungsdimension. Dieser Band macht wichtige historische Dokumente aus dieser Zeit wieder zugänglich und kontextualisiert sie mit Interviews und Stellungnahmen von Zeitzeugen. Die Aktualität der Produktsprache, auch als wesentlicher Bestandteil der Lehre im Design, wird von Expertinnen und Experten aus Theorie und Praxis diskutiert. Als Ausblick werden aktuelle Forschungsfragen im Zusammenhang mit einer Weiterentwicklung der Theorie der Produktsprache formuliert.
    URI
    https://library.oapen.org/handle/20.500.12657/47384
    Keywords
    Produktsprache; Design; Designtheorie; Designgeschichte; Gestaltung; Produktsemantik; Sprache; Product Language; Design Theory; Design History; Shaping; Product Semantics; Language
    DOI
    10.14361/9783839455692
    ISBN
    9783839455692, 9783837655698, 9783839455692
    Publisher
    transcript Verlag
    Publisher website
    https://www.transcript-verlag.de/
    Publication date and place
    Bielefeld, 2021
    Series
    Design, 52
    Classification
    Design, Industrial and commercial arts, illustration
    Pages
    484
    Rights
    https://creativecommons.org/licenses/by-nc-nd/4.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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