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    Entertainment-Education Behind the Scenes

    Case Studies for Theory and Practice

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    Contributor(s)
    Frank, Lauren B. (editor)
    Falzone, Paul (editor)
    Language
    English
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    Abstract
    This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.
    URI
    https://library.oapen.org/handle/20.500.12657/48249
    Keywords
    Development Communication; Media and Communication; Health Communication; communication for social change; social change communication; edutainment; mass media; transmedia; conflict resolution; Open Access; Media studies
    DOI
    10.1007/978-3-030-63614-2
    ISBN
    9783030636142, 9783030636142
    Publisher
    Springer Nature
    Publisher website
    https://www.springernature.com/gp/products/books
    Publication date and place
    2021
    Grantor
    • Portland State University - [grantnumber unknown]
    Imprint
    Palgrave Macmillan
    Classification
    Media studies
    Pages
    354
    Rights
    https://creativecommons.org/licenses/by-nc-nd/4.0/
    • Imported or submitted locally

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    Credits

    • logo Scoss
    • logo EU
    • logo Scoss
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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