Logo Oapen
  • Search
  • Join
    • Deposit
    • For Librarians
    • For Publishers
    • For Researchers
    • Funders
    • Resources
    • OAPEN
    • For Librarians
    • For Publishers
    • For Researchers
    • Funders
    • Resources
    • OAPEN
    View Item 
    •   OAPEN Home
    • View Item
    •   OAPEN Home
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Branding Books Across the Ages

    Strategies and Key Concepts in Literary Branding

    Thumbnail
    Download PDF Viewer
    Web Shop
    Contributor(s)
    van den Braber, Helleke (editor)
    Dera, Jeroen (editor)
    Joosten, Jos (editor)
    Steenmeijer, Maarten (editor)
    Language
    English
    Show full item record
    Abstract
    As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
    URI
    https://library.oapen.org/handle/20.500.12657/48378
    Keywords
    Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies
    DOI
    10.5117/9789463723916
    ISBN
    9789463723916, 9789048544400
    Publisher
    Amsterdam University Press
    Publisher website
    https://www.aup.nl/
    Publication date and place
    2021
    Classification
    Belgium
    Netherlands
    c 1500 onwards to present day
    Literature: history and criticism
    Sales and marketing
    Pages
    425
    Rights
    https://creativecommons.org/licenses/by-nc-nd/4.0/
    • Imported or submitted locally

    Browse

    All of OAPENSubjectsPublishersLanguagesCollections

    My Account

    LoginRegister

    Export

    Repository metadata
    Logo Oapen
    • For Librarians
    • For Publishers
    • For Researchers
    • Funders
    • Resources
    • OAPEN

    Newsletter

    • Subscribe to our newsletter
    • view our news archive

    Follow us on

    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

    OAPEN is based in the Netherlands, with its registered office in the National Library in The Hague.

    Director: Niels Stern

    Address:
    OAPEN Foundation
    Prins Willem-Alexanderhof 5
    2595 BE The Hague
    Postal address:
    OAPEN Foundation
    P.O. Box 90407
    2509 LK The Hague

    Websites:
    OAPEN Home: www.oapen.org
    OAPEN Library: library.oapen.org
    DOAB: www.doabooks.org

     

     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Differen formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    A logged-in user can export up to 15000 items. If you're not logged in, you can export no more than 500 items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.