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    Putting Purpose Into Practice

    The Economics of Mutuality

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    Contributor(s)
    Mayer, Colin (editor)
    Roche, Bruno (editor)
    Language
    English
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    Abstract
    The book provides a detailed and practical description of how companies can put purpose into practice in their organizations. Based on a ground-breaking research project on the Economics of Mutuality undertaken jointly by the Saïd Business School at the University of Oxford and Mars Catalyst, the think tank of Mars Inc., the food and beverages company, over a period of five years, the book describes how purpose promotes business growth and performance. In particular, it gives a highly accessible and readable account of how companies can determine and implement their corporate purposes, and how, by so doing, they address critical issues in their ecosystems, such as rising inequality and environmental degradation, while delivering superior performance and resilience. The book will equip executives, managers, investors, policymakers, academics, and students with tools to understand the way in which companies can build purpose-centric businesses, map and orchestrate stakeholder ecosystems, identify untapped resources, create unconventional partnerships, measure and manage performance beyond financial reporting, and adopt a new definition of profit to promote corporate purposes. The book includes fourteen case studies of companies of varying sizes, sectors, and geographies that sought to put purpose into practice. They provide deep insights into the way in which companies have delivered corporate purpose and the challenges they faced in doing this. The book stresses both the opportunity and obligation on business to reposition itself to address the changing needs of society and the planet in the twenty-first century.
    URI
    https://library.oapen.org/handle/20.500.12657/48445
    Keywords
    purpose, practice, mutuality, performance, ecosystems, partnerships, measurement
    DOI
    10.1093/oso/9780198870708.001.0001
    ISBN
    9780198870708, 9780198870708
    Publisher
    Oxford University Press
    Publisher website
    https://global.oup.com/
    Publication date and place
    Oxford, 2021
    Classification
    Business ethics and social responsibility
    Business strategy
    Organizational theory and behaviour
    Pages
    432
    Public remark
    Funder name: Mars Inc.
    Rights
    https://creativecommons.org/licenses/by-nc-nd/4.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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