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dc.contributor.authorDacko-Pikiewicz, Zdzisława
dc.date.accessioned2021-10-19T08:21:45Z
dc.date.available2021-10-19T08:21:45Z
dc.date.issued2022
dc.identifierONIX_20211019_9781000509472_5
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/51094
dc.description.abstractCorporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and synthesis of views on the notion of reputation and its role in building company value, the determinants of reputation; the identification of the characteristics and distinguishing factors of family businesses, areas of reputation building and resources involved in family business reputation building processes; and the description of determinants, components and processes in the field of corporate reputation management, and the identification of key links between them. It also identifies the key elements of the concept of family business reputation management and the relationship between them and practical recommendations for the use of reputation management concepts in improving the functioning of family businesses. The developed model can undoubtedly be seen as a pioneering contribution to research into the competitiveness of enterprises. The book will therefore be useful to researchers, students and managers who are interested in decision-making in family businesses, entrepreneurship and small business management, and leadership studies.
dc.languageEnglish
dc.relation.ispartofseriesRoutledge Studies in Management, Organizations and Society
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJM Management & management techniques
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJM Management & management techniques::KJMB Management: leadership & motivation
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJH Entrepreneurship
dc.subject.otherManagement and management techniques
dc.subject.otherManagement: leadership and motivation
dc.subject.otherBusiness strategy
dc.subject.otherEntrepreneurship
dc.titleReputation Management and Family Business
dc.typebook
oapen.identifier.doi10.4324/9781003226215
oapen.relation.isPublishedBy7b3c7b10-5b1e-40b3-860e-c6dd5197f0bb
oapen.relation.isbn9781000509472
oapen.relation.isbn9781003226215
oapen.relation.isbn9781032127798
oapen.relation.isbn9781032127767
oapen.imprintRoutledge
oapen.pages224


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