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    Reputation Management and Family Business

    Proposal review

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    Author(s)
    Dacko-Pikiewicz, Zdzisława
    Language
    English
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    Abstract
    Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and synthesis of views on the notion of reputation and its role in building company value, the determinants of reputation; the identification of the characteristics and distinguishing factors of family businesses, areas of reputation building and resources involved in family business reputation building processes; and the description of determinants, components and processes in the field of corporate reputation management, and the identification of key links between them. It also identifies the key elements of the concept of family business reputation management and the relationship between them and practical recommendations for the use of reputation management concepts in improving the functioning of family businesses. The developed model can undoubtedly be seen as a pioneering contribution to research into the competitiveness of enterprises. The book will therefore be useful to researchers, students and managers who are interested in decision-making in family businesses, entrepreneurship and small business management, and leadership studies.
    URI
    https://library.oapen.org/handle/20.500.12657/51094
    Keywords
    Management and management techniques; Management: leadership and motivation; Business strategy; Entrepreneurship
    DOI
    10.4324/9781003226215
    ISBN
    9781000509472, 9781003226215, 9781032127798, 9781032127767, 9781000509472
    Publisher
    Taylor & Francis
    Publisher website
    https://taylorandfrancis.com/
    Publication date and place
    2022
    Imprint
    Routledge
    Series
    Routledge Studies in Management, Organizations and Society,
    Classification
    Management and management techniques
    Management: leadership and motivation
    Business strategy
    Entrepreneurship / Start-ups
    Pages
    224
    Public remark
    Funder name: WSB University
    Rights
    http://creativecommons.org/licenses/by-nc-nd/4.0
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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