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dc.contributor.authorHackett, Paul M.W.
dc.contributor.authorSchwarzenbach, Jessica B.
dc.contributor.authorJürgens, Uta Maria
dc.date.accessioned2022-03-19T05:31:20Z
dc.date.available2022-03-19T05:31:20Z
dc.date.issued2016
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/53472
dc.description.abstractThis book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
dc.languageEnglish
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economicsen_US
dc.subject.otherBusiness & Economics
dc.subject.otherConsumer Behavior
dc.titleConsumer Psychology
dc.title.alternativeA Study Guide to Qualitative Research Methods
dc.typebook
oapen.identifier.doihttps://doi.org/10.3224/84740772
oapen.relation.isPublishedByc71f4dcb-6466-4fde-8a25-0516cdd477b8
oapen.relation.isFundedByb818ba9d-2dd9-4fd7-a364-7f305aef7ee9
oapen.relation.isbn9783847408918
oapen.collectionKnowledge Unlatched (KU)
oapen.imprintVerlag Barbara Budrich
oapen.identifierhttps://openresearchlibrary.org/viewer/f274a77e-ea46-4329-9bb5-957047187e24
oapen.identifier.isbn9783847408918
grantor.number6549


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