Show simple item record

dc.contributor.authorDenisova, Anastasia
dc.date.accessioned2022-03-21T14:33:17Z
dc.date.available2022-03-21T14:33:17Z
dc.date.issued2021
dc.identifierONIX_20220321_9781912656912_6
dc.identifier.issn2516-5720
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/53515
dc.description.abstractFashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists and influencers cover fashion which contribute to unsustainable buying behaviours. Recent research recommends practical steps to improve media coverage to make consumption sustainable, by changing consumers’ understanding and reducing the pressure on them to buy ‘fast’ satisfaction. Policy recommendations here suggested are based on original analysis of 1,000+ media artefacts in the UK – from magazines to newspapers, gossip weeklies to Instagram influencers. Researcher Anastasia Denisova proposes regulation of vocabulary and of affiliated links in journalism and social media, greater discussion of the psychology of buying and a ‘paid advertisement label’. Also recommended is a more proactive approach to be taken by magazines and other media with the aim of promoting restyling advice and more sustainable coverage for readers of differing financial means.
dc.languageEnglish
dc.relation.ispartofseriesCAMRI Policy Briefs and Reports
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFF Social issues & processes::JFFT Consumerism
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSA Advertising
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNT Media, information & communication industries::KNTJ Press & journalism
dc.subject.classificationbic Book Industry Communication::G Reference, information & interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFC Cultural studies
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies
dc.subject.othershopping
dc.subject.othercelebrities
dc.subject.otherjournalism
dc.subject.othersustainability
dc.subject.otherfashion
dc.subject.othersocial media
dc.titleFashion Media and Sustainability
dc.title.alternativeEncouraging Ethical Consumption via Journalism and Influencers
dc.typebook
oapen.identifier.doi10.16997/book50
oapen.relation.isPublishedBy2725c638-53f3-4872-9824-99c3555366f3
oapen.relation.isFundedByf111e677-4679-43e3-af26-53f876b4a196
oapen.relation.isbn9781912656912
oapen.relation.isbn9781912656929
oapen.relation.isbn9781912656936
oapen.imprintUniversity of Westminster Press
oapen.series.number7
oapen.pages38
oapen.place.publicationLondon
oapen.grant.number[grantnumber unknown]


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record