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    Fashion Media and Sustainability

    Encouraging Ethical Consumption via Journalism and Influencers

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    Author(s)
    Denisova, Anastasia
    Language
    English
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    Abstract
    Fashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists and influencers cover fashion which contribute to unsustainable buying behaviours. Recent research recommends practical steps to improve media coverage to make consumption sustainable, by changing consumers’ understanding and reducing the pressure on them to buy ‘fast’ satisfaction. Policy recommendations here suggested are based on original analysis of 1,000+ media artefacts in the UK – from magazines to newspapers, gossip weeklies to Instagram influencers. Researcher Anastasia Denisova proposes regulation of vocabulary and of affiliated links in journalism and social media, greater discussion of the psychology of buying and a ‘paid advertisement label’. Also recommended is a more proactive approach to be taken by magazines and other media with the aim of promoting restyling advice and more sustainable coverage for readers of differing financial means.
    URI
    https://library.oapen.org/handle/20.500.12657/53515
    Keywords
    shopping; celebrities; journalism; sustainability; fashion; social media
    DOI
    10.16997/book50
    ISBN
    9781912656912, 9781912656929, 9781912656936, 9781912656912, 9781912656929
    Publisher
    University of Westminster Press
    Publisher website
    https://www.uwestminsterpress.co.uk/
    Publication date and place
    London, 2021
    Imprint
    University of Westminster Press
    Series
    CAMRI Policy Briefs and Reports, 7
    Classification
    Consumerism
    Advertising
    News media and journalism
    Communication studies
    Cultural studies
    Media studies
    Pages
    38
    Rights
    http://creativecommons.org/licenses/by-nc-nd/4.0
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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