Oltre i confini
Le imprese “leggere” italiane e i mercati internazionali nel XIX e XX secolo
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Web ShopContributor(s)
Mellinato, Giulio (editor)
Prosperi, Laura (editor)
Varini, Valerio (editor)
Language
ItalianAbstract
The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in “light” productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt, in order to cope with the instabilities of the international markets, modifying both their organization and their business strategies, elaborating an unusual entrepreneurial style, more attentive to the resources, constraints and vulnerabilities of the context.
Keywords
Business history, Enterpreneurship, Italian brands, Made in Italy, History of Food and Beverages, Italy, 20th CenturyISBN
9788835132905, 9788835132905Publisher
FrancoAngeliPublisher website
https://www.francoangeli.it/Home.aspxPublication date and place
Milan, 2021Series
Geostoria del territorio,Classification
History and Archaeology
20th century, c 1900 to c 1999
Economic history