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dc.contributor.editorTaras, David
dc.contributor.editorDavis, Richard
dc.date.accessioned2022-04-20T07:31:17Z
dc.date.available2022-04-20T07:31:17Z
dc.date.issued2022
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/54080
dc.description.abstractToday, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people’s readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?en_US
dc.languageEnglishen_US
dc.subject.classificationthema EDItEUR::J Society and Social Sciences::JP Politics and governmenten_US
dc.subject.classificationthema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes::JPHF Elections and referenda / suffrageen_US
dc.subject.classificationthema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processesen_US
dc.subject.otherDemocracy, elections, political parties, digital media, media, targeting voters, social media, Facebook, Twitter, Reddit, memes, email, YouTube, elections ads, identity politics, elections laws, presidential candidates, TV, newspapersen_US
dc.titleElectoral Campaigns, Media, and the New World of Digital Politicsen_US
dc.typebook
oapen.identifier.doi10.3998/mpub.12013603en_US
oapen.relation.isPublishedBye07ce9b5-7a46-4096-8f0c-bc1920e3d889en_US
oapen.relation.isFundedByb818ba9d-2dd9-4fd7-a364-7f305aef7ee9en_US
oapen.relation.isbn9780472075188en_US
oapen.relation.isbn9780472055180en_US
oapen.relation.isbn9780472129850en_US
oapen.collectionKnowledge Unlatched (KU)en_US
oapen.pages330en_US


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