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    Electoral Campaigns, Media, and the New World of Digital Politics

    External Review of Whole Manuscript

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    Contributor(s)
    Taras, David (editor)
    Davis, Richard (editor)
    Collection
    Knowledge Unlatched (KU)
    Language
    English
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    Abstract
    Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people’s readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?
    URI
    https://library.oapen.org/handle/20.500.12657/54080
    Keywords
    Democracy, elections, political parties, digital media, media, targeting voters, social media, Facebook, Twitter, Reddit, memes, email, YouTube, elections ads, identity politics, elections laws, presidential candidates, TV, newspapers
    DOI
    10.3998/mpub.12013603
    ISBN
    9780472075188, 9780472055180, 9780472129850, 9780472902699
    Publisher
    University of Michigan Press
    Publisher website
    https://www.press.umich.edu/
    Publication date and place
    2022
    Grantor
    • Knowledge Unlatched
    Classification
    Politics and government
    Elections and referenda / suffrage
    Political structure and processes
    Pages
    330
    Rights
    https://creativecommons.org/licenses/by-nc-nd/4.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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