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dc.contributor.authorHopkyns, Sarah
dc.contributor.authorvan den Hoven, Melanie
dc.date.accessioned2022-06-01T09:08:37Z
dc.date.available2022-06-01T09:08:37Z
dc.date.issued2022
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/55797
dc.description.abstractThe linguistic ecology of the United Arab Emirates (UAE) is characterized by diversity. While effective communication in multilingual contexts is important during ordinary times, it becomes especially vital during a crisis such as the Coronavirus pandemic. This chapter explores linguistic inclusion and exclusion on Abu Dhabi Coronavirus safety signage. An ethnographic approach to linguistic landscaping is taken through the analysis of languages and semiotic resources used on signage in community and leisure spaces. Findings revealed a prevalence of monolingual and bilingual signage which favoured the nation’s official language, Arabic, and the nation’s de facto lingua franca, English. Whereas examples of effective trilingual signage were found, these were the exception rather than the norm. The chapter argues that greater linguistic inclusion of languages other than English and Arabic is needed to reflect Abu Dhabi’s multilingual ecology and ensure safety messages are more accessible. Raising awareness of linguistic diversity in society as well as implementing translation drives are suggested as ways to promote greater inclusion of third languages on signage during the pandemic period and beyond, as well as supporting a greater sense of belonging for linguistic minorities.en_US
dc.languageEnglishen_US
dc.subject.otherAnalysis, anthropology, Arab, culture, change, discourse, exclusions, gender, identity, ideology, inclusion, literature, media, linguistic, language, monolingual, narratives, semiotic, translanguagingen_US
dc.titleChapter 8 Linguistic inclusion and exclusion on Abu Dhabi coronavirus signageen_US
dc.typechapter
oapen.identifier.doi10.4324/9781003149637-12en_US
oapen.relation.isPublishedBy7b3c7b10-5b1e-40b3-860e-c6dd5197f0bben_US
oapen.relation.isPartOfBook5e029294-94d2-41cb-b1ca-fbb72372a6aden_US
oapen.relation.isFundedBy31f63df8-00d8-42e1-a5e6-55859afdf6a2en_US
oapen.relation.isbn9780367711733en_US
oapen.relation.isbn9780367711719en_US
oapen.imprintRoutledgeen_US
oapen.pages22en_US
oapen.remark.publicFunder name: Zayed University, Abu Dhabi, United Arab Emirates


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