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    Beyond »Ethnic Chick Lit« – Labelingpraktiken neuer Welt-Frauen*-Literaturen im transkontinentalen Vergleich

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    Author(s)
    Folie, Sandra
    Collection
    Austrian Science Fund (FWF); Austrian Science Fund (FWF); AG Universitätsverlage
    Language
    German
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    Abstract
    Chick lit has steadily been changing since its beginnings, crossing gender and genre lines as well as cultural, geographical, and linguistic boundaries. The genre’s global popularity paved its way into research and the media primarily as a kind of genre transfer from the white Western ‘centers’ (in most cases the US and the UK) to the ‘peripheries’. Through selected case studies of supposedly ‘peripheral’ chick lit from Asia (Indonesia, China, the Arab world (primarily Saudi Arabia)), and Africa (primarily South Africa, Kenya, and Nigeria), Sandra Folie examines the marginalization and homogenization of contemporary popular literature by women through gendered as well as ethnicized labeling practices and corresponding marketing strategies.
     
    Chick lit hat seit ihrer Entstehung Mitte der 1990er Jahre kulturelle, geographische und sprachliche Grenzen überschritten. Ihre globale Popularität wurde lange als Transfer von den weißen westlichen „Zentren“ in die „Peripherien“ beschrieben, vom originären anglo-amerikanischen Genre zu adaptierten, ethnischen Subgenres. Sandra Folie zeigt anhand von Fallbeispielen vermeintlich peripherer ethnic chick lit aus Asien (Indonesien, China, arabische Welt (insbes. Saudi Arabien)) und Afrika (insbes. Südafrika, Kenia und Nigeria), wie sexistische und ethnisierende Labeling- und Vermarktungsstrategien international erfolgreiche Gegenwartsliteratur von Frauen* abwerten und vereinheitlichen.
     
    URI
    https://library.oapen.org/handle/20.500.12657/58521
    Keywords
    Frauenliteratur, Weltliteratur, Gegenwartsliteratur, Chick Lit, Gender, Ethnizität, Vermarktung, Diskriminierung, Literatur, Geschlecht, Kultur, Allgemeine Literaturwissenschaft, Vergleichende Literaturwissenschaft, Gender Studies, Kulturwissenschaft, Literaturwissenschaft; Ã FOS 2012 -- GEISTESWISSENSCHAFTEN (6) -- Sprach- und Literaturwissenschaften (602) -- Sprach- und Literaturwissenschaften (6020) -- Vergleichende Literaturwissenschaft (602053); Ã FOS 2012 -- SOZIALWISSENSCHAFTEN (5) -- Soziologie (504) -- Soziologie (5040) -- Gender Studies (504014); Ã FOS 2012 -- GEISTESWISSENSCHAFTEN (6) -- Andere Geisteswissenschaften (605) -- Andere Geisteswissenschaften (6050) -- Kulturwissenschaft (605004); Women’s literature, women’s fiction, women’s writing, world literature, contemporary literature, chick lit, gender, ethnicity, marketing, discrimination, literature, sex, culture, comparative literature, gender studies, cultural studies, literary studies; Ã FOS 2012 -- HUMANITIES (6) -- Linguistics and Literature (602) -- Linguistics and Literature (6020) -- Comparative literature studies (602053); Ã FOS 2012 -- SOCIAL SCIENCES (5) -- Sociology (504) -- Sociology (5040) -- Gender studies (504014); Ã FOS 2012 -- HUMANITIES (6) -- Other Humanities (605) -- Other Humanities (6050) -- Cultural studies (605004)
    DOI
    10.14361/9783839462010
    Publisher
    Verlag der Österreichischen Akademie der Wissenschaften
    Publisher website
    https://verlag.oeaw.ac.at/
    Publication date and place
    2022
    Grantor
    • Austrian Science Fund (FWF) - PUB 822
    Imprint
    transcript Verlag
    Rights
    http://creativecommons.org/licenses/by/4.0/
    • Harvested from FWF

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    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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