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    Alternative and Mainstream Media

    The converging spectrum

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    Author(s)
    Kenix, Linda Jean
    Language
    English
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    Abstract
    This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Historically, alternative media have been viewed as fundamental, albeit at times culturally peripheral, forces in social change. In this book, however, Kenix argues that these media do not uniformly subvert the hierarchies of access that are so central to mainstream media - in fact, their journalistic norms and routines have always been based on the professional standards of the mainstream. Kenix goes on to posit the perception of 'mainstream' and 'alternative' as a misconception. She argues that, although alternative media can - and do - construct distinct alternative communications, they have always existed on the same continuum as the mainstream and the two will continue to converge. Through comparative analysis, this book argues that many alternative and mainstream media are merging to create a continuous spectrum rooted in commercial ideology. Indeed, much of what is now considered alternative media actually draws very little from principles of the independent press, whereas many contemporary mainstream media now use communication techniques more commonly associated with media that do not operate for financial gain. This book puts forward a controversial but convincing argument around the relationship between alternative and mainstream media, drawing on examples from the UK, US, Australia and New Zealand to strengthen and develop the central premise.
    URI
    https://library.oapen.org/handle/20.500.12657/58696
    Keywords
    Media studies
    DOI
    10.5040/9781849665421
    ISBN
    9781849665438, 9781849665414, 9781849665438
    Publisher
    Bloomsbury Academic
    Publisher website
    https://www.bloomsbury.com/academic/
    Publication date and place
    London, 2011
    Imprint
    Bloomsbury Academic
    Classification
    Media, entertainment, information and communication industries
    News media and journalism
    Pages
    224
    Rights
    https://creativecommons.org/licenses/by-nc/3.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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