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    Global Media Sport

    Flows, Forms and Futures

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    Author(s)
    Rowe, David
    Language
    English
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    Abstract
    This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media? In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place. The book will appraise and analyse the state of sports television, rise of new sports media, emergence of hybrid sport cultural forms, eruption of sport-related political controversies, scandals and power struggles, mutations of forms of global sport fandom, and projections of the future of global media sport. In bringing together the latest research from across a number of disciplines, this book offers an exciting contribution to the emerging field of global sports media.
    URI
    https://library.oapen.org/handle/20.500.12657/58706
    Keywords
    Sociology: sport and leisure; Media studies
    DOI
    10.5040/9781849661577
    ISBN
    9781849666763, 9781849666756, 9781849666763
    Publisher
    Bloomsbury Academic
    Publisher website
    https://www.bloomsbury.com/academic/
    Publication date and place
    London, 2011
    Imprint
    Bloomsbury Academic
    Series
    Globalizing Sport Studies,
    Classification
    Sociology: sport and leisure
    Hospitality and service industries
    Media studies
    Pages
    192
    Rights
    https://creativecommons.org/licenses/by-nc/3.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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