Geschichtspolitik als Unternehmenskommunikation
Krupp im 20. Jahrhundert
Abstract
There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what extent and in what way Krupp was actively involved in the public negotiation of its own image.
Keywords
Friedrich Krupp; (company) corporate history; corporate communicatioN; National Socialism; public relationsDOI
10.1515/9783111207193ISBN
9783111207193, 9783111205588, 9783111207735, 9783111207193Publisher
De GruyterPublisher website
https://www.degruyter.com/Publication date and place
Berlin/Boston, 2023Imprint
De Gruyter OldenbourgClassification
Industrialisation and industrial history
Cold wars and proxy conflicts
Far-right political ideologies and movements
Economic history