Chapter Convincing fashion consumers to go green : A brand communication problem?

dc.contributor.author	Morais, Ricardo
dc.contributor.author	Fernandes, Clara E.
dc.date.accessioned	2023-12-06T14:10:21Z
dc.date.available	2023-12-06T14:10:21Z
dc.date.issued	2023
dc.identifier	ONIX_20231206_9789401496476_31
dc.identifier.uri	https://library.oapen.org/handle/20.500.12657/85822
dc.description.abstract	Industrial / commercial art & design
dc.language	English
dc.subject.classification	bic Book Industry Communication::A The arts::AK Industrial / commercial art & design::AKP Product design
dc.subject.classification	bic Book Industry Communication::A The arts::AK Industrial / commercial art & design::AKT Fashion & textiles: design
dc.subject.classification	bic Book Industry Communication::R Earth sciences, geography, environment, planning::RN The environment::RNU Sustainability
dc.subject.other	Fashion, Sustainability, Communication, Brands, Social Media
dc.title	Chapter Convincing fashion consumers to go green
dc.title.alternative	A brand communication problem?
dc.type	chapter
oapen.identifier.doi	10.26530/9789401496476-029
oapen.relation.isPublishedBy	76cb5309-2a30-44e7-bc8c-7892cd1fa38c
oapen.relation.isbn	9789401496476
oapen.pages	6
oapen.place.publication	Ghent