Chapter Implementation of design culture as a strategic innovation through design-oriented industrial conversion and product diversification

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Author(s)
Bruno, Eva Vanessa
Language
English
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Abstract
Industrial / commercial art & design
URI
https://library.oapen.org/handle/20.500.12657/85953
Keywords
Industrial conversion; product diversification; strategic innovation; industrial design; competitive advantage
DOI
10.26530/9789401496476-160
ISBN
9789401496476, 9789401496476
Publisher
Academia Press
Publisher website
https://www.academiapress.be/nl
Publication date and place
Ghent, 2023
Classification
Product design
Pages
4
Rights
https://creativecommons.org/licenses/by-nc-nd/4.0/