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    Chapter Dai transatlantici alle navi da crociera: comunicazione visiva e corporate image tra analogico e digitale

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    Author(s)
    Sorrentino, Nicoletta
    Language
    Italian; English; Spanish
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    Abstract
    The volume, dedicated to the 44th International Conference of the Italian Union for Drawing, investigates the theme of ‘Transitions’, which particularly effectively represents our time and the current condition of the discipline of Drawing. The term, beyond its generic meaning of an intermediate stage in a process in which a condition changes from one state to another, has always been used in various fields, from music to geophysics. In fact, the disciplines of drawing have always been confronted with themes and issues relating to transitions from one condition to another. The history of representation tells us of transformations, even epochal ones, relating to ‘drawing’, with all that such transitions entail: suffice it to think of the evolution of forms of representation, of instrumental apparatuses, of the mutability of supports, of the analogical-digital transition underway, of the new modes of communication on platforms, of the hypertrophic offer of images also on the net that confirms Guy Debord’s intuitions relating to the new spectacularisation of society. Similarly, representation triggers transitions in the prefiguration and communication of design, the anticipation and foreshadowing of future events.The challenges posed by the digital pose open questions whose scope can only be glimpsed, such as the relationship between drawing and the act of modelling, and the construction of new paradigms of visual language and communication. ‘Transitions’, almost implicitly, points to possible futures, the evolution of technique and the search for new modes of expression; at the same time, however, it can suggest silences and reflections in a process of connection between history, theory, criticism and construction.
    Book
    Transizioni = Transitions
    URI
    https://library.oapen.org/handle/20.500.12657/86730
    Keywords
    Transitions; Cross; Modulate; Develop; Drawing; Science of Representation
    DOI
    10.3280/oa-1016-c393
    ISBN
    9788835155119, 9788835155119
    Publisher
    FrancoAngeli
    Publisher website
    https://www.francoangeli.it/Home.aspx
    Publication date and place
    Milan, 2023
    Series
    diségno,
    Pages
    17
    Rights
    https://creativecommons.org/licenses/by-nc-nd/4.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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