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    Chapter 1 Shopping centres as a retail format

    Proposal review

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    Author(s)
    Krowicki, Piotr
    Maciejewski, Grzegorz
    Collection
    EU collection
    Language
    English
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    Abstract
    There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
    Book
    Shopping Centre Marketing
    URI
    https://library.oapen.org/handle/20.500.12657/88445
    Keywords
    customer engagement,value creation,customer perceived value,customer value proposition,retail marketing
    DOI
    10.4324/9781032690544-2
    ISBN
    9781032690520, 9781032690537, 9781032690544
    Publisher
    Taylor & Francis
    Publisher website
    https://taylorandfrancis.com/
    Publication date and place
    2024
    Grantor
    • European Social Fund Plus
    Imprint
    Routledge
    Classification
    Business and Management
    Behavioural economics
    Sales and marketing
    Market research
    Retail and wholesale industries
    Pages
    38
    Public remark
    Funder name: Funding Source/Funding Body: The project is co-financed by the European Union within the European Social Fund, Operational Program Knowledge Education Development, Priority axis: III. Higher education for economy and development. Measure: 3.2 Doctoral studies.
    Rights
    https://creativecommons.org/licenses/by-nc-nd/4.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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