Media Tactics in the Long Twentieth Century
Contributor(s)
Norén, Fredrik Mohammadi (editor)
Stjernholm, Emil (editor)
Language
EnglishAbstract
Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history. Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly inquiry and for the importance of a historically informed approach. In contrast to strategic communication approaches, this media historical intervention contributes to new knowledge about the practical implementation of strategies. First foregrounding tactics as an object of study, the volume then counters the presentism of contemporary studies by adding a necessary historical perspective. Moreover, the book theoretically disentangles the concept of strategy – from an abstract contemporary buzzword to concrete, hands-on actions – which in turn reveals the complexity of using media strategies and media tactics in reality. This volume will interest scholars and students working in the field of media and communication in general, and in the subfields of strategic communication, public relations, media history, and propaganda studies. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.
Keywords
Media tactics; Strategic communication; PR; Public relations; Twentieth century; 20th century; Media history; Journalism; Cultural diplomacy; Media diplomacy; Broadcasting; Media industriesDOI
10.4324/9781032618326ISBN
9781040144398, 9781032618326, 9781032618272, 9781040144466, 9781040144398Publisher
Taylor & FrancisPublisher website
https://taylorandfrancis.com/Publication date and place
Oxford, 2025Grantor
Imprint
RoutledgeSeries
Routledge Studies in Media, Communication, and Politics,Classification
The arts: general topics
Media studies
Communication studies
Economics
Public relations
Business strategy
History
News media and journalism