Multimodale Konstruktionen im „Alltagskonsumkosmos“
Eine empirische Studie zur grammatischen Bedeutsamkeit von Schriftbildlichkeit
Abstract
To which extent is the notational iconicity of text (layout, emphasis, etc.) grammatically significant? This volume provides an answer by taking an expanded cognitive-grammatical approach to examine a corpus of food packaging photos, using a combination of collection analysis and grammatical samples. The analysis reveals the relevance of design for the status of brand names, product names, and how they are combined with non-verbal predicates.
Keywords
Cognitive (construction); grammar; multimodality; notational iconicity; food packagingDOI
10.1515/9783111386607ISBN
9783111386607, 9783111386454, 9783111386720, 9783111386607Publisher
De GruyterPublisher website
https://www.degruyter.com/Publication date and place
Berlin/Boston, 2024Grantor
Imprint
De GruyterSeries
Linguistik – Impulse & Tendenzen, 114Classification
Psycholinguistics and cognitive linguistics