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    Qualitative Approaches to the Social Psychology of Populism

    Proposal review

    Unmasking Populist Appeal

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    Contributor(s)
    Sakki, Inari (editor)
    Language
    English
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    Abstract
    This edited volume presents a social psychological exploration of populism and provides a unique qualitative understanding of the phenomenon’s appeal, bringing together an international mix of experts to interrogate populist attraction worldwide. Featuring contributions from Finland, Greece, and Switzerland, the book offers nuanced theoretical, methodological, and empirical approaches for understanding populism, with chapters investigating topics such as populist communication, lay discourse, social representations of the elite and the people, and the mobilisation of young people. Unmasking the persuasive appeal of populism, the book provides examples of qualitative approaches within social, cultural, and political psychology. It draws from established theoretical traditions such as social representations theory and social identity theory, as well as critical discursive approaches, to demonstrate how to study complex relational phenomena such as populism. With its novel inclusion of innovative qualitative methods for examining the social psychology of populism – providing a useful toolkit for qualitative research across various societal and political topics – this book will appeal to scholars, postgraduate students, and researchers studying social and political psychology, communication, qualitative research methods, and political behaviour more broadly.
    URI
    https://library.oapen.org/handle/20.500.12657/96945
    Keywords
    populism;social behaviour;psychological response;psychological appeal of populism;right-wing populism;left-wing populist;qualitative research;rhetoric;persuasion;mobilisation;social representations;discourse;visual;multimodal;interviewing;affect;elite;people;lay people;TikTok
    DOI
    10.4324/9781003492276
    ISBN
    9781040318904, 9781032786032, 9781003492276, 9781040318881
    Publisher
    Taylor & Francis
    Publisher website
    https://taylorandfrancis.com/
    Publication date and place
    2025
    Imprint
    Routledge
    Series
    Explorations in Social Psychology,
    Classification
    Social, group or collective psychology
    Research methods: general
    Groups and group theory
    Politics and government
    Social research and statistics
    Pages
    195
    Rights
    https://creativecommons.org/licenses/by-nc-nd/4.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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