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    Chapter Introduction

    Proposal review

    Food Marketing and Selling Healthy Lifestyles with Science

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    Author(s)
    Eriksson, Göran cc
    O'Hagan, Lauren Alex cc
    Language
    English
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    Abstract
    This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.
    Book
    Food Marketing and Selling Healthy Lifestyles with Science
    URI
    https://library.oapen.org/handle/20.500.12657/98952
    Keywords
    food marketing,science,health,transhistorical research,multimodality,nutrition
    DOI
    10.4324/9781003450276-1
    ISBN
    9781032580739, 9781032584812, 9781003450276
    Publisher
    Taylor & Francis
    Publisher website
    https://taylorandfrancis.com/
    Publication date and place
    2025
    Grantor
    • Örebro Universitet
    Imprint
    Routledge
    Classification
    Geography
    Human geography
    Pages
    19
    Rights
    https://creativecommons.org/licenses/by/4.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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