The Fine Art of Persuasion
Corporate Advertising Design, Nation, and Empire in Modern Japan
| dc.contributor.author | Weisenfeld, Gennifer | |
| dc.date.accessioned | 2025-03-03T08:33:58Z | |
| dc.date.available | 2025-03-03T08:33:58Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | https://library.oapen.org/handle/20.500.12657/99122 | |
| dc.description.abstract | Gennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage. | en_US |
| dc.language | English | en_US |
| dc.subject.classification | thema EDItEUR::A The Arts::AG The Arts: treatments and subjects::AGA History of art | en_US |
| dc.subject.classification | thema EDItEUR::1 Place qualifiers::1F Asia::1FP East Asia, Far East::1FPJ Japan | en_US |
| dc.subject.classification | thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSL Ethnic studies | en_US |
| dc.subject.classification | thema EDItEUR::1 Place qualifiers::1F Asia | en_US |
| dc.subject.other | design history;graphic history;commercial art;Japanese advertising;transwar design;Japanese commercial art;mass media;design discourse;design criticism;visible languages;writing systems;typography;beauty culture;Morinaga;commercial advertising and political propaganda;1960 World Design Conference Tokyo | en_US |
| dc.title | The Fine Art of Persuasion | en_US |
| dc.title.alternative | Corporate Advertising Design, Nation, and Empire in Modern Japan | en_US |
| dc.type | book | |
| oapen.identifier.doi | 10.1215/9781478060307 | en_US |
| oapen.relation.isPublishedBy | f0d6aaef-4159-4e01-b1ea-a7145b2ab14b | en_US |
| oapen.relation.isFundedBy | 09983451-0fe9-4807-8ca3-58f502fd2b25 | en_US |
| oapen.relation.isbn | 9781478028086 | en_US |
| oapen.relation.isbn | 9781478031314 | en_US |
| oapen.relation.isbn | 9781478060307 | en_US |
| oapen.collection | Toward an Open Monograph Ecosystem (TOME) | en_US |
| oapen.imprint | Duke University Press Books | en_US |
| oapen.pages | 505 | en_US |
| oapen.place.publication | Durham | en_US |
