The Fine Art of Persuasion : Corporate Advertising Design, Nation, and Empire in Modern Japan

Weisenfeld, Gennifer

doi:10.1215/9781478060307

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Author(s)

Weisenfeld, Gennifer

Collection

Toward an Open Monograph Ecosystem (TOME)

Language

English

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Abstract

Gennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage.

URI

https://library.oapen.org/handle/20.500.12657/99122

Keywords

design history;graphic history;commercial art;Japanese advertising;transwar design;Japanese commercial art;mass media;design discourse;design criticism;visible languages;writing systems;typography;beauty culture;Morinaga;commercial advertising and political propaganda;1960 World Design Conference Tokyo