Public Sector Communication in the Digital Age

Abstract

“Public sector communication in Southern Africa cannot be understood outside the factors shaped by the region’s historical context, political transitions and, subsequently, the need for transparent and inclusive governance." In the past decade, digital communication technologies have surged due to the fourth industrial revolution, reshaping communication dynamics with more interactive engagement and rapid feedback. These advancements in the public sector have connected stakeholders to previously inaccessible state branches in South Africa and beyond. Public sector leaders now use digital tools to bolster their brands and demonstrate servant leadership by enhancing service delivery through improved access. This book brings together diverse scholars who contribute insights that analyse the latest theories and practices in the realm of public sector communication in the digital age. It encompasses theory-driven analyses, applied methodologies, and case studies that capture the current realities in public sector digital communication in Southern Africa.