Mediale Entwürfe des Selbst
Audiovisuelle Selbstdokumentation als Phänomen und Praktik der sozialen Medien
Abstract
In recent years, new forms of public self-documentation have become popular on social media platforms and especially through so-called influencers, forming their own media cultural microcosm. Even though YouTube has become emblematic of this cultural technique, media self-documentations are also formative for other services such as Instagram, TikTok, or Snapchat. Robert Dörre understands the emergence of these self-designs as an aesthetic practice and traces the media-historical shifts that public self-documentation has experienced on the Internet. In order to make these specific aesthetics, rituals, motifs, and economies accessible to media cultural studies, the work approaches the phenomenon from five perspectives: The reception as authentic self, the self as part of social media, the self as brand, the serial self, and the self as amateur and artist.
Keywords
social media; self-staging; YouTube; TikTok; Instagram; Snapchat; Twitch; gender; digital lifestyleDOI
10.14631/978-3-96317-808-5ISBN
9783963172687, 9783963178085Publisher
Büchner-VerlagPublication date and place
2022Classification
Media studies
Communication studies
Entertainment and media law