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    Celebrity Bromances

    Proposal review

    Constructing, Interpreting and Utilising Personas

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    Author(s)
    Lam, Celia
    Raphael, Jackie
    Language
    English
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    Abstract
    This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote. The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.
    URI
    https://library.oapen.org/handle/20.500.12657/58596
    Keywords
    advertising;authenticity;branding;bromances;Celebrity;celebrities;fandom;fan studies;film;Hollywood;masculinities;masculinity;media;personas;television;X-men
    DOI
    10.4324/9781003093329
    ISBN
    9780367553982, 9780367554002, 9781000570731, 9781003093329
    Publisher
    Taylor & Francis
    Publisher website
    https://taylorandfrancis.com/
    Publication date and place
    2022
    Grantor
    • University of Nottingham
    Imprint
    Routledge
    Series
    Routledge Research in Cultural and Media Studies,
    Classification
    Public relations
    Films, cinema
    Television
    Gender studies, gender groups
    Manga and East Asian style / tradition comic books
    Pages
    159
    Public remark
    Funder name: University of Nottingham Ningbo China
    Rights
    https://creativecommons.org/licenses/by-nc-nd/4.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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