Strategic Communication – Contemporary Perspectives
Author(s)
Alghasi, Sharam
Conings Vanvik, Ester
Barland, Jens
Falkheimer, Jesper
Pedersen Dahlen, Øystein
Diers-Lawson, Audra
Grit Fredheim, Nanna Alida
Hiram Jensen, Helge
Johannessen, Magne
Kalsnes, Bente
Karlsen, Faltin
Kavtaradze, Lasha
Krumsvik, Arne H.
Nilsen, Anders
Pettersen, Lene
Blytt Sandstad, Bård
Laumb Stampe, Peder
Valaker, Sigmund
Merete Viken, Tonje
Contributor(s)
Alghasi, Sharam (editor)
Conings Vanvik, Ester (editor)
Barland, Jens (editor)
Falkheimer, Jesper (editor)
Language
EnglishAbstract
Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication.
Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology aimed at research colleagues and others interested in keeping current on trends in strategic communication.
Keywords
societal aspects of communcations, market logic, business logic, organization, leadership, strategic communicationsDOI
10.23865/noasp.208ISBN
9788202781385, 9788202836665, 9788202836672, 9788202836689, 9788202780999Publisher website
https://www.cappelendamm.no/Publication date and place
Oslo, 2024Classification
Communication studies
Business communication and presentation
Management: leadership and motivation
Business strategy