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    Persuasion in Public Discourse

    Cognitive and functional perspectives (Volume 79)

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    Contributor(s)
    Pelclová, Jana (editor)
    Lu, Wei-lun (editor)
    Collection
    Knowledge Unlatched (KU)
    Language
    English
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    Abstract
    This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
    URI
    https://library.oapen.org/handle/20.500.12657/46545
    Keywords
    Language Arts & Disciplines; Linguistics; Pragmatics; Technology & Engineering; Agriculture
    DOI
    https://doi.org/10.1075/dapsac.79
    ISBN
    9789027263599
    Publisher
    John Benjamins Publishing Company
    Publisher website
    https://benjamins.com/content/home
    Publication date and place
    2018
    Imprint
    John Benjamins Publishing Company
    Classification
    Semantics, discourse analysis, stylistics
    Agriculture and farming
    Rights
    https://creativecommons.org/licenses/by-nc/4.0/legalcode
    • Harvested from KU

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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